Last we
ek the historic Ferry building in Auckland, New Zealand was transformed into an interactive light and sound experience to celebrate the launch of Telecom New Zealand’s new logo and brand.
Inside Out Productions, and their team of international digital artists and animators, mapped an amazing display onto the face of this much loved city icon which held an audience of young and old enthralled.
Earlier that week, I had come across Sweatshoppe and their multi-media performances. This artistique duo, based in America, performs visual exhibitions using tag and graffiti concepts on all types of indoor and outdoor surfaces.
These types of exciting, innovative and dynamic exhibitions using visual media are opening the door wider on a maturing artistic art form with street cred and, in my opinion, there is a large group of people willing, ready and able to participate and appreciate these interactive canvases.
Filed under: Opinion, Technology
